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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it

by John Gerzema,Edward Lebar

ISBN 13: 9780470183878

Format: Hardcover (272 pages)
Publisher: John Wiley & Sons
Published: 24 Oct 2008

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The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

by John Gerzema,Michael D'Antonio

ISBN 13: 9781118452950

Format: Illustrated (304 pages)
Publisher: Jossey-Bass
Published: 17 May 2013

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